For instance long run targets could range from gaining listings in multiples, shopper consciousness, elevating the profile of the model, attain the eye of chefs, eating places and eateries to extend in turnover and sales. For example the audience could vary from consumers, foodies, patrons from the multiples to industry chefs, value sector and plenty of more relying on the model or company’s goals. In addition the company will probably be able to supply useful advice that is relevant to the meals and drink business and create fast track introductions in to the industry. Recognising these at the first stage will assist create the key communication messages and in addition make clear the targets that should be achieved. Both approach the first stage applies to most food or drink products or service; that’s figuring out the distinctive selling points and long run targets.