Exploring Lincoln Road Mall by day (or after dark) is an essential part of a South Beach vacation. Lincoln Road Mall is a unique, pedestrian-friendly paradise closed to cars and open for fun 24 hours a day. Busy and often noisy, this giddy party spot offers guests a free nightly cocktail hour, free airport shuttle service, and a front-row seat to the fashion parade along busy Collins Avenue 24 hours a day. Attracting a fun mix of travelers and locals, Catalina’s buzzy vibe often diverts wealthy guests from the Delano, Raleigh, and Ritz across the street who prefer a walk on the wild side stuffy beachfront resorts. The atmosphere can be crazy busy weekends and during brunch service when locals and travelers line up to enjoy some prime people-watching along with their meal. Spanning the center of the intersection at Lenox Avenue, the overstuffed sofas, antique setees, and spindly tables surrounding the mosaic fountain are prime real estate for shoppers who like to see and be seen.